Journal Reflection on Barbie Dolls

Now I believe that childhood is the best phase of life. One never ever gets those experiences again during the rest of his life. One can see God in a child. The child has his innocence and the love he gets every time from everybody around. The child has the best grasping and memory during the phase of 2yrs. to 6yrs. This stays in memory through out the whole life. How can I forget my childhood days? Yes, I have very clear picture of my childhood days. I was the first child of my parents and as we stayed with our grandparents, I was pet and beloved one for them as well. I had my colorful room with all eye catchy colored things like my bed, clothes, wall hangings and room full of toys (decorations) and I was really crazy for all that exciting toys. I always wanted to play with all at a time, but out of that there was one particular toy (which is still preserved) that was part of my heart, soul and body. It never allowed any tears to flow from my eyes, but the moment it was for any reason away from me the tears never stopped flowing from my eyes. My attachment was 24X7 with it. It was none other than my precious BARBIE DOLL. I don’t know why, but I had a special affection, love, emotion, attachment and craze for that doll. I never ever allowed anyone to even touch that doll. My Barbie had long blond hair, blue eyes, long eye lashes and pink lips. Her waist was real skinny and her toes were flat with high heels. I loved my Barbie doll. She was more like a lively person (doll) to me. I had many friends but Barbie was my best friend, who knew everything about me, including my top secrets. I had a separate closet of clothes and shoes for her. I used to give a bath to her, dress her up everyday and take her with me where ever I went out with my parents or friends. I don’t know why I loved her and had so much affection towards her. May be I loved Barbie because I was girl and many girls were crazy about Babies. I don’t remember my memories from my childhood but this memory stayed with me till now and will always stay with me for my lifetime. This is my unforgettable Barbie love memory ever in my future lifetime. I really loved my Barbie doll.

Reaction Paper on “Matilda” Essay

â€Å"If you’re not having fun, you’re not learning†, this quote is taken form the movie â€Å"Matilda†. This is very meaningful to me because it is placed in the classroom of Miss Honey and it contradicts the school’s ambience of not being a conducive place (or even a fun place) learn. This of course is reinforced with the meanest principal on Earth, Miss Trunchbull, who is in fact hates children. I do agree with the quote because if you’re not having fun with what you are doing, then it would not be fun and it would not be even meaningful. I also think that having that fun environment will have a positive effect on the learner. The movie has parts that the class really enjoyed. The most thrilling parts for me were: 1) Matilda discovered her power; 2) Matilda was adopted by Miss Honey. I like the first one because I’m always fascinated about supernatural powers and mysticism. My reading preferences are always of a mystical genre, full of witches, spell, and supernatural beings and such. When I was a child, I have a very wide imagination and I will always imagine myself as a warlock casting spells or an extraordinary being that have powers like telekinesis, invisibility, shape shifter and many more. I also like the second one because I believe that every child deserves the best home possible. A child should have a home and a family that will encourage and enhance their mind. The movie, â€Å"Matilda†, is a very good movie about reading and about togetherness in the family. In the movie, reading for me is depicted in two ways. First, reading is a privilege skill that only the sophisticated people can practice fully. This is half true because nowadays the prices of book are too expensive for the poor people or even some of the middle-class people. Even some of the books that are published here in the Philippines are too expensive. But thanks to the very famous Book Sale, we can afford international or even local books that have a very good authority and storyline. The second is reading as a very powerful tool in battling simple to complex situations. There was one video I watched there the librarian said that â€Å"If knowledge is power, then I am in charge of an arsenal.† The books are powerful arsenals; they’re like bullets and our mind (while reading them) is the gun. Matilda is a very wide and complex reader. Wide in a way that she reads books from different genres and different eras. Complex in a way that she reads books that are way passed her capability or understanding as a child. I can really relate to Matilda in a way that I want to read so many books so badly but due to some circumstances I cannot. I can also relate to Matilda’s eagerness in reading. I too am eager in reading, mist especially when I like the book. I always try to read book from different genres and eras, just like Matilda. Reading that widely can enhance your knowledge and other skills like communication and social skills. All in all, â€Å"Matilda† is a very good movie with a lot of lessons like overcoming an obstacle is to face it wholeheartedly and don’t underestimate others. The parents are the ones who will instil the very rewarding skill of reading to their children. And I quote from one Emilie Buchwald, â€Å"Children are made readers on the laps of their parents.† We should all be Matilda, a very wide and complex reader and a very enthusiastic one too. Not being a stereotypical child who just plays outside. Lastly, I quote from one Frederick Douglass, â€Å"Once you learn to read, you will be forever free.†

Contemporary Retail Environments Essay Example | Topics and Well Written Essays - 3500 words

Contemporary Retail Environments - Essay Example Shopping is no more a simple act based on the human need, exchange of the currency and the goods but much more. The perception of shopping and its experience differs as few people perceive it to be a part of entertainment, act of expression, path for happiness and stress therapy (Tuttle, 2010). The experience of the shopping is judged by the accomplishment of the individual perception in the retail environment. Shopping can be deciphered as a contradiction that yields both pleasures and anxieties among the people based on their experience. The concept of shopping experience has changed to a greater degree for the modern shoppers based on their psychology, lifestyle and requirements. Consequently, the shopping experience is the point at which the tension, promises of modernity and postmodernity are apparent. The experience of shopping can be evaluated by the people on the basis of the information gathered, product variety and wide range of products. The easy accessibility of the servi ces and goods through the use of online sources and mobiles has made the shopping experience convenient, economical and exciting (Falk & Campbell, 1997). Shopping experience can be a recreational aspect depending on the consumer behaviour and their considerations. Shopping experience is cherished by meeting the emotional value and affect behaviour of the individual. As illustrated by Levy, â€Å"People buy products not only for what they can do, but also for what they mean† (Hirschman, 1986). The objective of the essay is to emphasise the shopping behaviour and experience of the individuals in the retail environment. It evaluates the component, motivational factors, role of environment and the models to explain the shopping experience. Explanation of Shopping Experience The shopping process is initiated by the need recognition of the individuals. It the behaviour by which the unwanted needs of the individuals are realised and are being fulfilled in the retail shop. The needs of the people differ and so the choice of buying, some prefer design over brand, some look for uniqueness and some consider budget. It is observed that before buying a product customers tend to gather information by searching for the same products in various shops. This process of gathering information and taking advices are part of the holistic shopping experience. Information gathering through various sources to get the knowledge about the price of the product, availability and features influence the shopping decision of the individuals. Moreover, the evaluation of the alternatives is a part of shopping wherein the personal views and opinions along with advices from the friends influence the decision process of the individual. The huge displays of the products in the retail environments affect the process of evaluation of the individuals and make their shopping process easier or at times complex. Individuals tend to shop based on their need but at times due to the influence of ret ail environment they tend to buy products which are not desired by them before coming to the retail shop. The impulsive shopping makes the experience of shopping great as it signifies the fulfilment of the undesired

Development of smll nd medium sized enterprise Essay

Development of smll nd medium sized enterprise - Essay Example In the following pper I will discuss the importnce of the strtegy in frmes of SME nd emphsize tht the prctice nd concept of strtegy plys n importnt role for the enterprise of smll nd medium size.In orgniztion's strtegy within smll nd medium sized enterprise (SME) refers to its tctics nd mode of opertion in the mrketplce nd represents the pproch it intends to use to chieve its stted gols. The process of developing these gols typiclly strts with mrketing udit tht essentilly represents compiltion of industry, mrket, nd internl nlyses nd indictors. In some orgniztions these nlyses re rigorous nd time-consuming, requiring the time, energy, nd effort of n entire stff specificlly devoted to these efforts. On the other hnd, strtegy is lso sometimes formulted s result of n intuitive understnding of the orgniztion's bilities nd the environment in which it functions. In either cse, strtegy determines the ctivities necessry to chieve the orgniztion's desired level of success (Storey 2006).Strteg y within SME tkes t lest two forms: stted strtegy nd effective strtegy. Most lrge corportions undertke forml strtegic plnning efforts in which significnt mount of effort nd time is devoted to identifying specific nd relevnt strtegies. These efforts result in documents being distributed, ction items being issued, responsibility being ssigned nd, more often thn not, presenttion being mde by the strtegic plnning group to executive mngement. However, the growing consensus mong strtegic plnning professionls is tht there is often disprity between the stted strtegy nd the effective strtegy. The stted strtegy is wht is written in the orgniztion's plnning documents; the effective strtegy, on the other hnd, is the strtegy tht's demonstrted by the orgniztion's ctions. It is importnt to note tht the only truly importnt strtegy is the effective strtegy. The primry purpose of the stted strtegy is to influence the orgniztion's effective strtegy (Greene, Mole, 2006). The true test of how well the orgniztion's effective strtegy is ttuned to its trgeted customers is how well it performs in the mrketplce. This cn be mesured by performnce indictors such s customer loylty, sles, ernings, mrket shre, nd stock price. lthough Sers nd The Limited hve strtegic efforts focused on both cost reduction nd product inception-to-mrket, the emphsis of the qulity efforts for the fshion deprtment of Sers would be different thn it would be for The Limited. The Limited might plce specil emphsis on technology nd processes tht would id in its bility to get products to mrket very quickly. The fshion division of Sers might plce more emphsis on cost reduction becuse price plys more importnt role t Sers thn t The Limited. This simple exmple helps illustrte the importnce of deriving qulity efforts from orgniztionl strtegy. SME's criticl success fctors (CSFs) re determined by its strtegy. Criticl success fctors describe the things n orgniztion must do well to chieve its strtegic gols (Dft, Sormunen, Prks, 2005). CSFs re the mens by which the orgniztion fulfills its strtegy. Two similr orgniztions in the sme industry cn pproch the mrket using very different strtegies, resulting in the development of divergent criticl success fctors. For exmple, n entrepreneur who desires long-term success with one clothing store would hve different set of criticl success fctors thn n entrepreneur who desires long-term success through ntionwide frnchising. The criticl success fctor concept is ge-old. Gret leders throughout history chieved success becuse of their bility to focus on few key, criticl fctors

Specialist Community Public Health Nursing Essay

Specialist Community Public Health Nursing - Essay Example rience depression and other health related issues that even cause death in later stage (Egton Medical Information Systems Limited, 2015; Musingarimi, 2008). Over the previous twenty years, the rate of obesity throughout the globe has increased by a considerable extent. Based on various researches, it can be ascertained that the rate of obesity among the adults has increased by three to four times since the year 1980. However, it has become a worldwide challenge for the government to combat the disease because of the complexities associated with the treatment procedures of the same (Guardian News and Media Limited, 2015). Notably, there are certain public health policies that have been formulated by the UK government in order to tackle with the disease. Apart from this, the health visitors of the UK are also playing a major role in preventing obesity by creating greater awareness about the implications of this health disorder amid the people (Waumsley, 2011). Thus, urgent global action and conduct of effective leadership practices are required to support the respective nations in coping up with such a life threatening health disorder (1BBC, 2015). Obesity has become a major global health challenge, as it is growing at an increasing rate throughout the globe. Based on a survey conducted, it is estimated that in excess of three million people of the world are suffering from this health disorder. The condition of obesity in a person is measured with the help of Body Mass Index (BMI) approach, which measures the proximity of this disorder within the individuals by measuring their height and weight. Specially mentioning, the people of the developed countries are mainly affected with this adverse health condition, but in recent times, the issue has become an increasing problem even for the developing countries. In the year 2010, about 3.4 million deaths were reported worldwide that caused due to obesity. Certainly, the rise in the rate of obesity has led the respective

Write a discussion and conclusion for every chart Essay

Write a discussion and conclusion for every chart - Essay Example rvey respondents (international students) had no close American friends and would have liked more meaningful interaction with people born here† (par. 3). As such, racial discrimination still exists as the primary cause of discrimincation in contemporary university settings. Figure 2 illustrates that from among the causes of discrimination, stereotyping was identified by 7 out of 17 respondents as the predominant cause; followed by media (5); lack of knowledge (2) and gender differences (2); and poverty (1). Although poverty was noted only by one respondent as the cause of discrimination, the study written by Moorman & Wicks-Smith (2012) that â€Å"with one quick look students are generally able to size up who is wealthy and who is poor; who is a "have" and who is a "have not"† (p. 141). As such, stereotyping was the predominant cause of discrimination that is an indication of social perceptions that have persistent through time. Figure 3 illustrates that from 19 respondents, it was revealed that only 48% or 9 respondents have average knowledge about discrimination support networks; followed by 26% who does not have much knowledge; 16% who have some knowledge; and 5% for both sets of respondents who are on the extremes – a lot of knowledge and no knowledge at all. The average knowledge of students on the presence of discrimination networks indicate that there are majority of students who could not avail and access support due to insufficient awareness of the existence of support networks to address discrimination issues. As indicated, school psychologists are identified to assume the crucial role of enhancing awareness, to wit: â€Å"working for social justice in the educational setting means guiding students and staff to reflect critically on their roles in proliferating racism and discrimination and supporting systemic change to prevent ongoing inequities† (NASP, 2012, p. 2). Figure 4 illustrates the results on the methods deemed most effective by

World Trade Organization Assignment Example | Topics and Well Written Essays - 1000 words

World Trade Organization - Assignment Example   The WTO provides the framework by which governments create and implement legislation and regulations for domestic trade. It also provides a platform on which countries develop and improve trade relations (Buterbaugh, 2008). The Purpose or Functions of the WTO The main objective of the WTO is to assist in making the flow of trade smooth, free, fair and predictable. It does this by Administering trade agreements The organization is responsible for facilitating the implementation, operation, and attainment of the objectives of the trade agreements (Hajnal, 2001). Acting as a forum for trade negotiations The organization provides its members with a forum for negotiating their multilateral trade relations in accordance with the rules and regulations of WTO. It also provides them with a framework for which they can implement the outcomes of such negotiations as per the decision of the ministerial conference (Hajnal, 2001). Handling trade disputes WTO is responsible for settling any tra de disputes that may exist among its members. It encourages its member states to settle their disputes through consultation. Nations that feel their rights under the agreement are abused can report the dispute to the WTO. The organization can then interpret and analyze the agreements and make a judgment. It also assists its members in an understanding of the rules and regulations governing dispute settlement (Macrory, 2005). Reviewing national trade policies The organization periodically reviews the trade policies in order to improve transparency, understanding of the adopted policies and evaluate the impacts of these policies among its members. The review also acts as constructive feedback on the policies of many member countries (Macrory, 2005). Assisting developing countries in trade policy issues, through technical assistance and training programmes The organization provides provisions that encourage developed nations to assist trade of developing countries. Developing nations a re provided with transition periods to help them adjust to the more difficult provisions of the WTO. In addition, they are also given flexible market access concessions for their products (Macrory, 2005). Cooperating with other international organizations The WTO cooperates with other international organizations such as the International Monetary Fund (IMF) and International Bank for Reconstruction and Development (World Bank) to achieve greater coherence in making international economic policies (Hajnal, 2001). Taking a Trade Dispute to the WTO The world trade organization procedures for resolving trade disputes are very important in ensuring that trade occurs smoothly. A dispute only occurs when a member state believes that its rights are violated by another country as per the agreement made in the WTO.  

The Sports Restaurant Essay Example | Topics and Well Written Essays - 500 words

The Sports Restaurant - Essay Example These are male and female, from the wide age ranges of 20 to 50 years old. They are employed, and comes from the middle income level, with at least high school in academic background, and of mixed cultural, ethnic, or racial orientation. 3. Describe the benefits provided to your costumers? The benefits that are provided to the customers in patronizing The Sports Restaurant are as follows: (1) the opportunity to savor and enjoy a well-balanced diet, composed of organic food items, and prepared in the most delectable manner; (2) the menu is comprised of low fat, all natural food ingredients and organic supplements, and served in calories-based recommended meal serving; (3) as sports enthusiasts, the target market is expected to engage in regular physical fitness activities and exercises that require energy-giving food to sustain and support the healthy lifestyle; (4) the target market could opt to patronize the food, anytime of the day, and be off to their daily routine; and (5) the food is affordable and competitively priced, making it attractive to the consumers. 4. How will your business make money? The business will make money from the following sources: (1) the prices of raw materials and all natural ingredients are expected to be low since these would be sourced from local dairies, farms, and reliable suppliers; (2) costs would be minimized in the actual work setting to make use of resources that are environmental friendly; (3) sales are expected to be optimized through situating the restaurant in commercial areas (business districts, universities, and community organizations) where people from all walks of life abound; and (4) human resources would be maximized to their full potentials through training and development programs. 5. What are the critical success factors for this business? The critical success factors for this business are focusing on the health-promotion

Red Scare in US and Canada Research Paper Example | Topics and Well Written Essays - 1250 words

Red Scare in US and Canada - Research Paper Example But upon comparing the American Red Scare to the Red Scare that occurred in its closest neighbouring country, Canada, one can see that America’s actions during the Cold War were perhaps more overt than any other country, but actually tended to be more representative of first world countries during the Cold War. The United States had a significantly more public Red Scare than did Canada. Canada did not suffer through the same sort of public trials in front of Congressional comities, like the US, nor were famous Canadian Film stars targeted and dragged in front of Cameras to answer questions.1 There was no public black list in Canada, unlike in the United States, where everyone knew what individuals were suspected of â€Å"un-American† activates (Whitaker, 18) Canada likewise faced fewer elements of propaganda asking them to fear for their surroundings and report any activities they felt suspicious of. While the United States played out the Red Scare on a grandiose stage in full public view, Canada's was held a secret affair largely ignored until one's personal life became directly affected by the witch hunt. This had both positive and negative implications for the Canadian population. The lack of publicity surrounding the Red Scare likely meant that the average Canadian was perhaps less fearful than his or her American counterpart, due to being less frequently bombarded with fearful rhetoric and not seeing as many people targeted by allegations. It also meant, however, that there was a noticeable lack of transparency in the Canadian Red Scare experience. One would often not know any avenues to appeal the negative treatment which he had been experiencing, and could not publicly defend himself. Furthermore, the lack of transparency meant that the general population could not weigh in on the proceedings; in the United States McCarthyism, due to its publicity, flared up but quickly died out, consumed by itself (Kimmel, 321). The Canadian Red Scare, how ever, was able to smoulder outside of the public eye, still affecting ordinary Canadians while not perceptible to the general public. Canada also lacked any sort of permanent safeguard to their citizens civil rights, the Charter of Rights and Freedoms still being four decades away, so it was easier for Canadian authorities to, for instance, hold people without charges in Canada than in the United States. A stealthier Red Scare certainly does not mean a less significant Red Scare, nor a 'better' one. While the way in which the Red Scare occurred in Canada was markedly different than in the United States, these differences were largely superficial. Canada's goals during the Red Scare, for instance, along with the reasons that Canadians felt threatened, were identical to those in the United States. In Canada, as in the United States, the principal concern was that Communisms and Communists in particular had already infiltrated society at great depth, and were engaging in Soviet espiona ge in an attempt to overthrow Western democracy (Spardellati, 496). Canadians perceived this both as a threat to their society, a moral degradation that could hurt both families and damage the foundation of society, and therefore an inherent risk to democracy, which was already perceived as being possibly by weak due to the outcome of German democracy before the second world war. Canadians thought communism was a direct

Immigration Law Essay Example | Topics and Well Written Essays - 4000 words

Immigration Law - Essay Example Since, the rebuilding of modern UK results in a huge demand of skilled labor from outside countries; Britain largely remained a country of net emigration until the 1990s. The government's latest population projections, published in October 2009, have an annual net immigration of 180,000 (BBC 2009). Successive governments from the early 1970 itself, operated tight controls on immigration in an effort to curb immigration from New Commonwealth countries. In the past decade UK has mostly put effort on enhancing the skill level of the workforce within the country that supports the interdependent aspirations of a competitive and productive economy in global market. Finally, government took step towards initiating the Points Based System in order to create a unified selection system. As a result, points based system has now occupied central part of the UK Government's five year strategy for asylum and immigration (MAC 2009).Point Based System and Its Procedure The UK Points Based system is based on a five tier framework: Tier 1: Highly skilled migrants, entrepreneurs, investors and graduate students. Tier 2: Skilled workers with a job offer; this tier replaced the work permit rules. Tier 3: Low skilled workers – restricted to those needed to fill temporary shortages. Tier 4: Students. Tier 5: Youth mobility and other mainly unpaid temporary workers such as interns (Murray 2011). The five tiers were brought in action in between February 2008 and March 2009. Tiers 1 and 2 can lead to permanent settlement. Migrants in Tiers 1, 2 and 4 can potentially switch between one another. Tiers 3 and 5 are temporary routes and migrants cannot move out of these tiers once they are in the UK. Dependants are allowed to come to the United Kingdom with the main applicant, but they are not allowed to work if they accompany a student under Tier 4 or a temporary worker under Tier 5, who has less than 12 month’s leave to remain in the country. An employer or educational instit ution issues a certificate of sponsorship to the migrant they have chosen; the migrant can then make an application for clearance through the points test and will receive more points if their sponsor is ‘A’ rated and less if it is ‘B’ rated. Tier 1 applicants do not require a job offer so therefore do not need a certificate of sponsorship. Points are awarded differently in each tier. The government introduced several categories for Tier 1: an applicant under the ‘entrepreneurs’ category must hold at least ?200,000 of disposable capital in a regulated financial institution; under the investors category they must hold at least ?1 million of disposable funds; applicants under the ‘graduate students’ category must have a qualification from a UK institution; under the general highly skilled category an applicant is awarded points based on a range of factors including age, qualifications, work experience or education in the UK, and previ ous earnings. There are five routes of entry under Tier 2: Shortage occupation for skilled people coming to the UK for a specific vacancy that cannot be filled by a British. Resident labour market test for jobs that cannot be filled through the other Tier 2 routes. The employer (sponsor) needs to show that there is no suitably qualified worker from the UK. Intra-company transfer for established employees of multinational companies who are being transferred to a skilled job in a UK-based branch of the

Trade Off Pecking Order Essay Example for Free

Trade Off Pecking Order Essay The trade-off theory is derived from the debate over the Modigliani-Miller theorem. Modigliani-Miller (1963) accounts for corporate income tax into their original theorem. This created a benefit for using debt as it shields taxable income. They argue that corporate tax allows for the deduction of interest payments in calculating taxable income. As a result, the use of debt will increase the firm’s after-tax cash flow. This means that profitable firms should use debt to shield their income from tax. This would imply that a firm would use 100% debt financing. However, Modigliani-Miller (1958) failed to take into account the agency costs and bankruptcy costs associated with debt. Using debt carries additional risk, which means that it is not optimal to finance using debt alone. One of the main costs of debt is the threat of financial distress. These costs occur when a company uses so much debt that it cannot meet its financial obligations. According to Warner (1977) and Barclay et al. (1995), financial distress has both direct and indirect costs. These direct costs include legal and administrative costs of liquidation. Indirect costs could include the loss of customers and suppliers. Based on previous analysis by Bradley et al. (1984), firms with volatile earnings are more likely to face the costs associated with financial distress. This is because the possibility of a firms earnings dropping below their debt obligations is higher, meaning that these firms have less leverage. This makes it unattractive for firms to have too much debt. The trade-off theory can be broken down into two parts. The first is known as the static trade-off theory. Frank and Goyal (2005) , defines a firm to follow this if : â€Å"A firm’s leverage is determined by a single period trade-off between the tax benefits of debt and the deadweight costs of bankruptcy.† The trade-off theory goes back to Kraus and Litzenberger (1973), which implies that a firm evaluates the various benefits and costs of different leverage plans. Financial managers often think of the firm’s debt-equity decision as the trade-off between the tax benefits of using debt and the cost of financial distress. The company should reach a decision so that marginal costs and benefits are balanced. This threshold of debt is generally called the optimal (target) level of capital structure and is defined by the trade-off between costs of debt and its benefits. More precisely, it will be at the point where the marginal benefits of each additional unit of debt equal to its marginal costs. The trade-off theory of capital structure recognises that target debt ratios of can vary from firm to firm. Companies with safe, tangible assets and a high amount of taxable income should favour high leverage ratios. Companies that have low profits and risky, intangible assets should prefer to rely primarily on equity financing. The second part of the trade-off theory is known as the target adjustment behaviour (Frank and Goyal 2005). This focuses on the deviations in from the target level of debt and this is gradually obtained over time. Under the static trade-off theory, financial managers look to obtain optimal capital structure. Random events can occur which will move the company away from it. As long as the optimal debt-equity ratio remains stable, then the firm should move gradually back and mean reverting behaviour can be observed. According to Myers (1984), a firm will set a target debt-equity ratio balancing the debt tax advantages against the costs of potential bankruptcy. If there were no costs associated with adjusting capital structure, then companies should always be at their target debt-equity ratio. In reality there are associated costs, which results in delays in adjusting to the optimum (adjustment costs). Random events may occur that will move firms away from their target capital structure. In practice, it should be possible to observe random differences in debt-equity ratios among firms with the same target debt levels. According to Myers (1984) and Flannery and Rangan (2006), the presence of adjustment costs may restrict the firms’ ability to revert back to their target capital structure immediately, suggesting the occurrence of partial adjustment toward the target level. The partial adjustment mechanism allows for the firms’ observed leverage ratio not always being equal to their target level. This mechanism suggests that firms make leverage adjustment if the costs of being away from the target leverage ratio are higher than those of moving toward the target; otherwise it is not rational for these firms to make leverage adjustments, because the adjustment costs will be large enough to cancel out the benefits of moving toward the target level. However, it assumes that adjustment towards the target occurs at symmetrical rates. No distinction is being made between the below target leverage ratio and the above-target leverage ratio, suggesting that the adjustment costs as well as the ben efits of increasing and reducing leverage are symmetrical.

Relationship Between Department Essay Example for Free

Relationship Between Department Essay Having people know about different language skills will help them to be more knowledge and will help them to be easy understanding around people that are different from themselves. Make sure that we have training regularly about employee cultural differences so employees will finally to cooperation peaceful. Reduce the conflicts and disputes between of them. On the other hand, our company will be provide more money to encourage our employees learn more language s. Enhance their language skill. This plan will not only be able to assist them to strengthen their language and culture and communication skills, but also help in the works. We are the five stars and luxury hotels, most of the guests visiting from different countries, If our employees have excellent language skills after training, so that more in-depth understanding of the needs of customers and provide them with the best service. The second point on how to deal with employee cultural differences is to make sure that people know what the respect is. Ensure that everyone knows that some of colleagues always treat not fair on way. Or does not get special treatment because of their cultural difference. We will also want to make sure that you have something that goes out to remind people that everyone is equal. We can do this either by employee training or meeting; I can have a little presentation in staff training. I just need to make sure that it is addressed so people know that it is ok to have cultural differences in our hotel. However, quick to criticize and condemn the error of employees, and received the award slowly, many managers are always discriminated against ome of the staff, because they are not locals. Part of the local staff will imitate manager. Such discriminatory behavior, only a few people willing communicate with them. Therefore, they increase the pressure and the self-esteem hurt performance directly affects the workers left. On the other hand, if the situation continues, the relationship between employees will become fragmented. More reminiscent of the dictator. Simply dictating to them wh at they could get the job done, but there is no incentive to do it well. Employees are not exactly the same as the standard machine to perform over and over again the same job, if you do not recognize their effort. Their performance has been deteriorating. More modern and progressive workplace goals and reward schemes to motivate employee. In addition, the manager must make a good role model to promote the relationship between the employees become harmonious, happy work. The third point on how to deal with employee cultural differences is if some one is getting picked on because of their culture. You need to make sure that people know that it is not acceptable to treat others differently because of their culture. You will want to make sure that you take some action so that the problem does not continue. The worst thing is to have a unhappy employee because some one else has taken it upon themselves to be rude because of the racial discrimination. The fourth point on how to deal with employee cultural differences is enhance the exchange between employees, a better understanding of each other, I decided to organize more large-scale events in our company in future. For example, some large dinner, outdoor travel, outdoor activities such as football matches, participate to Marathon. These activities can make between employees a better understanding of each other, to establish a good relationship. If the employees between full unity, communication and reduce differences on return to work, they like these movements smooth co-develop team efforts, make excellent performance, driving the company‘s internal and external developments. There will be space for development cannot estimate. Therefore, Outdoor activities and group activities for communication.

Decentralized And Strategic Business Unit Of Nestle Management Essay

Decentralized And Strategic Business Unit Of Nestle Management Essay Based in Switzerland, Nestle operates in 86 countries across the globe. The company has products that cross more borders than a professional diplomat, including Nescafe coffee, Purina and Friskies pet food, Kit Kat candy, Buitoni pastas and its flagship chocolate. Although there are many exceptions, food tends to be inherently local, both because of its perishable nature and because of the regional nature of many food preferences. For Nestle, success has meant finding the right balance between localization and globalization. Packaging has played a key role in this successful balancing act, which is why Nestle is Food Drug Packagings 2004 Food/Beverage Packager of the Year. Nestle can earn greater return from its distinctive competencies, like unique strengths that allow a company to achieve superior efficiency, quality, innovation and customer responsiveness. By applying those competencies, and the products they produce, to foreign markets where indigenous competitors lack similar competencies and products, Nestle can realize enormous returns. Furthermore, Nestle can take advantage of location economies. Location economies arise from performing a value creation activity in the optimal location for that activity, anywhere in the world. The optimal location for a value creating activity lowers the costs of value creation therefore helping the company achieve a low-cost position. 4.1 International strategy Nestlà © is a global organization. Their competitive strategies are associated mainly with foreign direct investment in dairy and other food businesses. Nestlà © aims to balance sales between low risk but low growth countries of the developed world and high risk and potentially high growth markets of Africa and Latin America. Nestlà © recognizes the profitability possibilities in these high-risk countries, but pledges not to take unnecessary risks for the sake of growth. This process of hedging keeps growth steady and shareholders happy. When operating in a developed market, Nestlà © strives to grow and gain economies of scale through foreign direct investment in big companies. Recently, Nestlà © licensed the LC1 brand to Mà ¼ller (a large German dairy producer) in Germany and Austria. In the developing markets, Nestlà © grows by manipulating ingredients or processing technology for local conditions, and employ the appropriate brand. For example, in many European countries most chilled dairy products contain sometimes two to three times the fat content of American Nestlà © products and are released under the Sveltesse brand name. Another strategy that has been successful for Nestlà © involves striking strategic partnerships with other large companies. In the early 1990s, Nestlà © entered into an alliance with Coca Cola in ready-to-drink teas and coffees in order to benefit from Coca Colas worldwide bottling system and expertise in prepared beverages. European and American food markets are seen by Nestlà © to be flat and fiercely competitive. Therefore, Nestlà © is setting its sights on new markets and new business for growth. 4.1.1 Asia market Nestlà ©s strategy has been to acquire local companies in order to form a group of autonomous regional managers who know more about the culture of the local markets than Americans or Europeans. Nestlà ©s strong cash flow and comfortable debt-equity ratio leave it with ample muscle for takeovers. Recently, Nestlà © acquired Indofood, Indonesias largest noodle producer. Their focus will be primarily on expanding sales in the Indonesian market, and in time will look to export Indonesian food products to other countries. Nestlà © has employed a wide-area strategy for Asia that involves producing different products in each country to supply the region with a given product from one country. For example, Nestlà © produces soy milk in Indonesia, coffee creamers in Thailand, soybean flour in Singapore, candy in Malaysia, and cereal in the Philippines, all for regional distribution. Nestlà ©s overall strategic postures make sense because the company has developed a consistent strategic direction and vision. The company has determined its strategic direction in advance and then implemented it on a global scale. Knowing that innovation and quality were key determinants, Nestle transferred these distinctive competencies to foreign markets. 4.2 Decentralized and Strategic Business Unit Nestle is a decentralized organization where responsibility for operating decisions is delegated to local units, which have a high degree of autonomy concerning pricing, distribution, marketing, etc. Nestle is one of the worlds largest food company and has successfully grown and increased its market share since its foundation in 1866. This already indicates that Nestlà ©s overall strategic posture makes sense given the markets and countries Nestle participates in. Nestle is organized into seven different worldwide strategic business units (SBUs). These have responsibility for high-level strategic decisions and engage in overall strategic business development, including acquisitions and market entry strategy. Parallel to this structure, there is a regional organization that divides the world into five major geographical zones, such as Europe, North America, etc. The regional organizations are responsible for developing regional strategies and assist in the overall strategy development process. However, neither SBU nor regional managers get involved in local operating decisions. http://articles.castelarhost.com/nestle_competitive_strategy.htm 4.3 Challenges As a global company, Nestle faces many challenges. They are varied in nature, spanning social, environmental and economic issues, and range from local to global in scale. Some of the challenges as below: 4.3.1 The double burden of malnutrition While nutrition has largely improved worldwide over the past 50 years, new nutrition-related problems have emerged, ranging from under-nutrition in developing countries through to increasing rates of obesity in both developing and developed countries. Both contribute to increasing rates of chronic disease around the world.18 4.3.2 The global water crisis In recent years, water has been increasingly recognized as equal to climate change as a pressing environmental issue. With approximately two-thirds of all water being withdrawn by agriculture, the future of agriculture and food security is at stake if we are not able to solve the world water crisis. We have adopted rigorous standards to reduce water consumption at our plants and facilities, and help farmers to become better stewards of water, support water resource awareness and education programmes, and participates in global dialogue with leading experts and policymakers.19 4.3.3 Renewable energy In addition to operational efficiency improvements and energy-saving equipment, we continue to explore the industrial feasibility of switching to more renewable energy sources to reduce our reliance on fossil fuels. A number of projects have come on-stream in 2009 which will increase our overall proportion of energy derived from renewable resources, including a landfill gas project in Ohio, USA that recovers methane, the generation of energy from spent coffee grounds at a factory in Colombia and solar panels on the roof of our Purina factory in Denver.20 4.3.4 Sustainable palm oil We share the concern about the serious environmental threat to rainforests and peat fields caused by palm oil plantations, and participate in multi-stakeholder solutions to this complex problem. We only buy processed palm oil and processed oil mixes, we do not use crude palm oil and we have no direct link with plantations. We have also undertaken an in-depth review of our supply chain and committed to using only Certified Sustainable Palm Oil (CSPO) by 2015. Nestle recently joined the Round table on Sustainable Palm Oil (RSPO) and has repeatedly spoken out against the production of palm oil for a bio-fuel.21 4.3.5 Child labour in the agricultural sector As a founding participant in the International Cocoa Initiative, set up specifically to eradicate the worst forms of child labour, Nestle and other industry players are improving access to education and addressing all forms of exploitation of children, forced labour and its causes.22 http://www2.nestle.com/CSV/CreatingSharedValueAtNestle/Challenges/Pages/Challenges.aspx

The Impact Sociological Theories Have on Religion Essay -- Sociology

The Impact Sociological Theories Have on Religion Sociological theories are usually constructed from ideas of early sociologist through scientific research in regards to developing a better understanding of how our social world operates. By gaining this type of knowledge, sociologist can better explain (to those who are interested) the social world that we have grown accustom to, as well as make predictions of how the social world will develop and function in the future. Three are three major categories that are classified under sociological theories: functionalist theory, conflict theory, and symbolic interaction theory. All three of these theories are known to have an impact on social institutions such as families, healthcare, religion, education, mass-media, politics, and economics. The primary focus of this research paper is to assess how the three major sociological theories have influence on religion. Functionalism is a structural-consensus perspective that views society as a system (Stevens, 2008). One of the benefits for functionalism is that can be correlated in almost every kind of system, especially a system that is created for the power of integration, socialization, and legitimization for society. Religion is something that provides individuals with particular morals, values, and guidance to venture through life. Religion is an institution that can provide stability for societies through various religious concepts, and is substantial for the support of social cohesion and order. Many functionalist theories of religion, for example, claim that religion functions in such a way as to integrate societies (McCauley, 1984). There are many types of religion that people practice world-wide such as Christianity, Catholi... ...uis, Missouri: McGraw-Hill . Schaub, E. L. (1920, July). A Sociological Theory of Knowledge. The Philosopical Review, Vol. 29, No. 4, pp. 319-339. Duke University Press on behalf of Philosophical Review. Stevens, W. J. (2008, February 4). Religion: A Functionalist Assessment. Retrieved from Helium.com: http://www.helium.com/items/841304-religion-a-functionalist-assessment Svensson, I. (2007, December). Fighting with Faith: Religion and Conflict Resolution in Civil Wars. The Journal of Conflict Resolution, Vol. 51, No. 6, pp 930-949. Sage Publication, Inc. Wimberley, D. W. (1989, Spring). Religion and Role-Identity: A Structural Symbolic Interactionist Conceptualization of Religiosity. The Sociological Quarterly Vol. 30, No 1. pp 125-142. Blackwell Publishing. Unknown. (n.d.). Retrieved from Forum for Relgion og Identitet: http://identitetogsamfunn.blogspot.com/ The Impact Sociological Theories Have on Religion Essay -- Sociology The Impact Sociological Theories Have on Religion Sociological theories are usually constructed from ideas of early sociologist through scientific research in regards to developing a better understanding of how our social world operates. By gaining this type of knowledge, sociologist can better explain (to those who are interested) the social world that we have grown accustom to, as well as make predictions of how the social world will develop and function in the future. Three are three major categories that are classified under sociological theories: functionalist theory, conflict theory, and symbolic interaction theory. All three of these theories are known to have an impact on social institutions such as families, healthcare, religion, education, mass-media, politics, and economics. The primary focus of this research paper is to assess how the three major sociological theories have influence on religion. Functionalism is a structural-consensus perspective that views society as a system (Stevens, 2008). One of the benefits for functionalism is that can be correlated in almost every kind of system, especially a system that is created for the power of integration, socialization, and legitimization for society. Religion is something that provides individuals with particular morals, values, and guidance to venture through life. Religion is an institution that can provide stability for societies through various religious concepts, and is substantial for the support of social cohesion and order. Many functionalist theories of religion, for example, claim that religion functions in such a way as to integrate societies (McCauley, 1984). There are many types of religion that people practice world-wide such as Christianity, Catholi... ...uis, Missouri: McGraw-Hill . Schaub, E. L. (1920, July). A Sociological Theory of Knowledge. The Philosopical Review, Vol. 29, No. 4, pp. 319-339. Duke University Press on behalf of Philosophical Review. Stevens, W. J. (2008, February 4). Religion: A Functionalist Assessment. Retrieved from Helium.com: http://www.helium.com/items/841304-religion-a-functionalist-assessment Svensson, I. (2007, December). Fighting with Faith: Religion and Conflict Resolution in Civil Wars. The Journal of Conflict Resolution, Vol. 51, No. 6, pp 930-949. Sage Publication, Inc. Wimberley, D. W. (1989, Spring). Religion and Role-Identity: A Structural Symbolic Interactionist Conceptualization of Religiosity. The Sociological Quarterly Vol. 30, No 1. pp 125-142. Blackwell Publishing. Unknown. (n.d.). Retrieved from Forum for Relgion og Identitet: http://identitetogsamfunn.blogspot.com/

Isolation in Winesburg Ohio and Death in The Woods Essay -- Winesburg

Isolation in Winesburg Ohio and Death in The Woods In 1919, Sherwood Anderson composed his work Winesburg Ohio, which depicts the inner lives of small-town America. Anderson’s fascination to explore what’s beneath the surface of human lives results in another story in 1933 called â€Å"Death In The Woods†. These two works, incidentally, share a common theme of isolation. The characters in these works, are portrayed as â€Å"grotesques† or people who live their lives by one truth, thus living a life of falsehood and isolation from the rest of the world. This essay will examine the theme of isolation in the two works described, and will also relate it to Anderson’s idea of the â€Å"grotesque†. In Winesburg Ohio, the reader is first introduced to â€Å"The Book of the Grotesque†. This introductory chapter, provides the reader with what might be considered a summary of the characters in the novel itself. The elderly writer, who has obviously seen and experienced a lot of the world’s turmoils, e.g. The Civil War , has been haunted by the faces of all the people he has ever known. The faces of these people are twisted and distorted, and ultimately appear â€Å"grotesque† to the elderly writer: It was his notion that the moment one of the people took one of the truths to himself, called it his truth, and tried to live his life by it, he became a grotesque and the truth he embraced became a falsehood.† (p.24). In relation to the theme of isolation in this novel, Anderson uses this chapter to illustrate how the characters in the town of Winesburg should be perceived. Characters that are â€Å"grotesque† because they live their lives by a single â€Å"truth† that prevents them from maturing, developing, and ultimately growing into what Anderson... ... world in which he lives. On this journey, he encounters many â€Å"grotesques† or distorted examples of human life, that enable George to break free from the isolation of Winesburg and venture out to live the life of what Anderson would consider to be â€Å"normal†. In George’s case, the isolation leads to creation, whereas in the townspeople, it leads to self-destruction. The story of â€Å"Ghost In The Woods† is in itself, a modified, shorter version of Winesburg due to its’ narrator, an introspective man, desolate and lonely who questions the meaning of his world. In conclusion, the two works examined in this essay provide concrete evidence in support of Anderson’s view on isolation and the â€Å"grotesque†. He uses his â€Å"grotesques†, who essentially are isolated, to enable his main characters to question the purpose of life and examine the world beyond their immediate surroundings.

Nike: A Strange and Terrbile Saga :: Company Business

Nike: A Strange and Terrbile Saga Image is a vital to the success of the giant international sports footwear and apparel corporation Nike. Endorsements by sports superstars like basketballer Michael Jordan, soccer maestro Eric Cantona and sprinting ace Cathy Freeman -- to name just a very few -- have made the company's "Swoosh" logo synonymous with "cool" for millions of young people worldwide. That image would be badly tarnished if it became widely known that the Nike empire is built on cheap Third World labour (including child labour), denial of trade union rights and collaboration with repressive regimes, most notably the Suharto regime in Indonesia. Nike Australia's public relations spokesperson, Megan Ryan, was coy about how much the company spends on marketing and sponsorship when Green Left Weekly spoke to her recently. She refused to disclose how much it pays top athletes to endorse its products. She said Nike sought to sponsor, and be endorsed by, the "best athletes possible" as a recognition of their achievements. The only image Nike sought from association with sports mega-heroes was to be recognised as an "authentic" sports brand. "Nike is not a fashion brand", she insisted. Perhaps Ryan hasn't stood on a city street corner, or in a suburban shopping centre, to see just how much Nike gear has become part of youth culture. This is in large part due to the "street cred" that comes from being associated with the likes of the larger-than-life Michael Jordan and the outrageous "dunk-punk" Dennis Rodman, US NBA basketball -- according to one poll, the most popular sport among Australian young people -- and, indirectly, African-American fashion and music. Okay, Ryan finally conceded, there is "some flow-through effect". In fact, more than 60% of Nike sales are to non-athletes. To achieve this "flow-through effect" Nike pays Jordan, the jewel in its endorsement crown, an estimated US$20 million a year to have a sandshoe named after him. In 1992, the company forked out $250 million on its advertising and promotion budget alone. Nike advertisements appear in magazines not noted for their sports content, such as Rolling Stone and the Source, the premier US hip hop magazine. Nike billboards have featured the Swoosh symbol painted by street graffiti artists, and flying basketballers letting loose with technical sports terms like: "I'm gonna dunk on your ass". And, of course, Nike has a home page on the World Wide Web where athletic Web surfers are urged to "hear Spike Lee talk about the Air Jordan XI, call 1-800-645-6031" (perhaps Spike jogs?

Artificial Intelligence in Missile Technology

ARTIFICIAL INTELLIGENCE IN MISSILE TECHNOLOGY K. Manasa B-Tech III/IV Branch: EEE Shadan College of Engg & Tech, Peerancheru, Hyderabad-08. konda_sowmya @yahoo. com Abstract: The development, strength, economy and progress depends on the status of the Defence, This paper deals with various generations of computer where the fifth generation computers use Artificial Intelligence. A few applications of Artificial Intelligence used in various technologies have also been discussed. The main focus of paper is on chaser missiles, which implements the missile technology using Artificial Intelligence. The Anupama processor designed in India can be used in chasers. This shows the development of Artificial Intelligence in Indian defence systems. The On-Board Computer department of RCI and ASL of DRDO are working on similar missile technology mostly on the guidance systems for Agni, Trishul, Akash and NAG along with which even the Chaser using the AI technology may replace the existing guidance system of the missiles. Keywords: IC, VLSI, Turing test, Chasers, OBCS, Seeker, IGMDP, DRDO, BDL, Anupama Processor, Deep Blue, Seed AI. 1. Introduction: Artificial Intelligence is a branch of Science that deals with helping machines finding solutions to complex problems in a more human-like fashion. It is intelligence exhibited by any manufactured system, which is often used in works of science fiction. The term is often applied to general-purpose computers and also in the field of scientific investigation into the theory and practical application. This generally involves borrowing characteristics from human intelligence, and applying them as algorithms in a computer friendly way. For more complex problems, things get more difficult. Unlike humans, computers have trouble understanding in specific situations and adapting to new situations. Artificial Intelligence aims to improve machine behavior in tackling such complex tasks. A more or less flexible or efficient approach can be taken depending on the requirements established, which influences how artificial the intelligent behavior appears. From AI we can learn something about how to make machines solve problems by observing other people or just by observing our own methods. On the other hand, most work in AI involves studying the problems the world presents to intelligence rather than studying people or animals. . Various Generations of a Computer: With the advent of computers there has been a vast proliferation in them. A computer is truly an amazing machine as it performs various functionalities. For generations, it has been the constant endeavor of man to get the better of his adversary by inventing more and more potent computers. Till today we got five gener ations of computers. The 1st generation computers used vacuum tubes. These computers occupied large space, liberated a large amount of heat and also lead to many uncontrolled operations. The 2nd generation computers used enormous number of transistors. After some years these transistors were fabricated on a single chip called ICs. Computers using these were called the 3rd generation computers. With the advancement of technology in VLSI, a large number of ICs were integrated on a single chip made of silicon, which is further used by the 4th generation computers. An attempt is being made to apply artificial intelligence on these computers, which constitutes the 5th generation computers. These computers are expected to be faster results and thus may influence international policies, strategy and tactics to an enormous extent. 3. Is AI different from Human Intelligence? Alan Turing's article â€Å"Computing Machinery and Intelligence† discussed some conditions where a machine can be used in an intelligent fashion. He argued that if a machine can perform successfully as a human can do, then the observer will certainly consider it as an intelligent device. This test called Turing test would satisfy many people but not all the philosophers. The observer can be able to interact with the machine but can’t differentiate it from the actual human works (actions & voices) while interacting and thus it camouflages the observer. The Turing test is a one-sided test. A machine that passes this test should certainly be considered as intelligent, irrespective of having knowledge about human. There are many adversaries about this fact, that an excellent discussion on the Turing test is not supportive, with restrictions on the observer's knowledge of AI and the subject matter of questioning. It turns out that some people are easily misinterpreted that, a rather dumb program is intelligent. When we set out to design an AI program, we should attempt to specify as well as possible the criteria for success for that particular program functioning in its restricted domain. . 1 Hardware for AI: In order to use AI in any system a few hardware specifications are required. The minimum requirements include a computing system containing an IC built processor, a control unit, memory devices, and a converter for external interfaces, floating-point unit, input-output ports and timers. These components work relatively with the computing system as per the AI oriented software. 4. 2 Software for AI Software is the intelligence that runs the hardware in a computer. Basically AI is in form of information fed to the processor through a programming language. The parameters acts as input that results into desired output. A fifth generation language use AI to create software based on our description of what the software should do. 5. Missile Technology and AI: Missile: It is an object or weapon that is fired, thrown, dropped, or projected at a target. Missiles play major role in warfare. The earlier versions of missiles were simple in design and operation. When the fighter plane first came into use the missiles used were of simple nature that involved only target mode and firing angle. The present day missiles are much complicated. The concept of employment of these missiles has also undergone a drastic change. Chasers: It is a type of missile that may be designed to chase the target until it hits or causes damage to the target. The Chaser contains an OBCS in its control unit, which contains AI as a backup, which will guide itself during its trajectory. Chaser continuously emits either Laser light, Infrared rays or Radio waves continuously from its IR Dome. When the enemy unit comes in its path a part of these waves reflect back giving a signal to the Chaser. Then this missile automatically changes its position so as to knock down the enemy. [pic] [pic] [pic] Working: The main purpose of an OBCS is to obtain guidance and control. The OBCS mainly contains an IC built processor, a control unit, memory devices like flash memory, SRAM, NVRAM, communication devices like UART and a converter for external interfaces. It is the seeker that actually applies AI. Before missile is launched the target is fed to the OBC in the form of a signal or image, which is basically intelligence. The seeker continuously scans the image target and gives signal to the OBCS. The input is in the form of co-ordinates that allows the chaser to change the position of radar and direction of missile by changing the position of the fins, nozzle and wings such that the target is always at its center of view. This is done by the control unit by varying the altitudes of the missile i. e. Roll, Yaw and Pitch thus guiding the missile towards its target. [pic] The missile control operation follows a closed loop system. Characteristics: The following are the characteristics to be possessed by a Chaser: †¢ The chaser should be faster than sharp enemy. It should take the shortest path to reach the enemy. †¢ The Propellant composition should be such that it is able to effectively engage the target. †¢ The longitudinal, lateral and vertical axis of missile must be varied in a smooth fashion when enemy tries to dive or jump suddenly. Future Trends: With the application of AI the missiles may be capable of automatic target recognition and even be able to tell the condition of the terrain. It may be able to identify tanks and trucks as friendly or enemy vehicles. The missile, while in flight may have the ability to prioritize target on battlefield. If the missile thinks that it should go after a high priority target rather than trying to kill its original target, it will do so. Software programme will be so advanced that mission options will be decided by brains built into the missiles with the help of embedded real time computers. The ongoing developments and changes in this field may however cannot be forecasted. 6. Development of AI in India: India launched its missile development programme through IGMDP under the aegis of DRDO, the premier defence research agency. Under this programme five missile systems are currently under different stages of development and production. BDL, Hyderabad has also been established as a premier production agency for all missile systems. The following missiles form part of IGMDP: Prithvi – Introduced in 1996 Trishul – under development AKASH – under development NAG – under development AGNI – under development The most recent attempt made for the development of AI based technology in India is the design of Anupama Processor. It has been designed at Anurag Research Institute, Hyderabad. Anupama was first used in Mission Control system mounted on under water self propelled missile, Torpedo. It is a 32-bit processor based on RISC architecture. It mainly contains a 32-bit floating-point unit, 32-bit parallel input-output port and two 16-bit timers. It has a non-multiplexed bus structure with 32 data lines and 32 address lines. A bus interface unit supports Synchronous, Asynchronous and Burst data transverse. It also supports dynamic bus sizing. The same can also be used in OBCS of chasers. 7. Other Applications: 7. 1 Robotics: Robots are typically used to do tasks that are too dull, dirty, or dangerous for humans. Industrial robots used in manufacturing lines used to be the most common form of robots. Other applications of Robotics include toxic waste cleanup, underwater and space exploration, surgery, mining, search and rescue, and mine finding. Robots are also finding their way into entertainment and home health care. 7. 2 Medicine: Artificial Intelligence in Medicine allow computers to process and analyze three-dimensional images of the heart in much the same way an experienced human operator would. The program applies artificial intelligence techniques to the measurement of parameters critical to understanding the state and behavior of the human heart. This automated approach allows information to be obtained very quickly that is quantitatively accurate and does not suffer from intra-observer or inter-observer variability. The software and algorithms developed by the AIM program are widely considered to represent the gold standard in nuclear cardiology. 7. 3 Banking: AI systems are used to detect fraud and expenditure financial transactions, with daily transaction volumes in billions. These systems first use learning algorithms to construct profiles of consumer usage patterns, and then use the resulting profiles to detect unusual patterns and take appropriate action. Ex: To disable the credit card. 7. 4 Data Processing: Data Mining, the extraction of hidden predictive information from large databases, is a powerful new technology with great potential to help companies focus on most important information in the data warehouses. Data mining tools predict future trends and behaviors, allowing business to make proactive, knowledge-driven decisions. It answers business questions that traditionally were too time consuming to resolve. The past history in the form of records is taken as a backup, which is fed in the form of intelligence for data processing. 7. 5 Game playing: The AI based machines can be applied for playing games mainly through brute force computation using the entire game play as a backup in the form of AI. Advantage of using this type of machine is the players can have a practice session where they will have a tough opponent (machine) and then in a real match the players will not face much difficulty. Ex: Deep Blue computer for chess. 7. 6 Speech Recognition: The areas where continous interaction is required between the user and computer, the need not go for the commands using input devices. He can just dictate the commands while the system accepts it in the form of speech signal and achieves the task to be performed. Ex: In a highly protected zone where the security levels must be maintained high can make use of speech recognition system, where the password can be broken only by a particular official. 7. 7 Computer Vision: The human eye as well as TV cameras capture objects and give it as an input to the main system. But here the input given is two-dimensional; some programs may run with this input while the computers require partial three-dimensional information that can be possible by computer vision. Ex: The images taken from satellites can be of three-dimensional type. 7. 8 Machine Translation: It is a form of translation where a computer program analyses text in one language i. e. , â€Å"Source text† and attempts to produce another language called â€Å"Target text† without human intervention. Ex: In the fields having highly limited ranges of vocabulary and simple sentence structure like weather reports, machine translation can deliver useful results. 7. 9 Handwriting Recognition: Several attempts were made to produce ink pens that include digital components such that a person write on a paper and have the resulting text stored digitally. So the user need not write once in a paper and then enter it again as input in computer, thus saving time. 8. Friendly AI: Friendliness theory is a proposed solution to the dangers believed to stem from smarter-than-human artificial intelligence. According to the theory, the goals of future AIs will be more arbitrary and alien than commonly depicted in science fiction and earlier futurist speculation, in which AIs are often anthropomorphized and assumed to share universal human desires. Because AI is not guaranteed to see the â€Å"obvious† aspects of morality and goals that humans see so effortlessly, the theory goes, AIs with intelligences greater than our own may concern themselves with endeavors that humans would see as pointless or even laughably bizarre. One example is that of an AI initially designed to manufacture paperclips, which, upon becoming superhumanly intelligent, tries to develop molecular nanotechnology because it wants to convert all matter in the solar system into paperclips. Friendliness theory stresses less the danger of superhuman AIs that actively seek to harm humans, but more of AIs that are disastrously indifferent to them if steps are not taken to specifically design them to be benevolent. Doing so effectively is the primary goal of Friendly AI. This belief that human goals are so arbitrary derives heavily from modern advances in evolutionary psychology. Friendliness theory claims that most AI speculation is clouded by analogies between AIs and humans, and assumptions that all possible minds must exhibit characteristics that are actually psychological adaptations that exist in humans (and other animals) only because they were once beneficial and perpetuated by natural selection. Many supporters of FAI speculate that AI able to alter and improve itself, seed AI, is likely to create a huge power disparity between it and less intelligent human minds, that its ability to reprogram itself would very quickly outpace human ability to exercise any meaningful control over it. While many doubt such scenarios are likely, if they were to occur, it would be important for AI to act benevolently towards humans. One of the most recent significant advancements in Friendliness theory is the collective volition model. More concretely, the collective volition of humanity is the actions we would collectively take if we knew more, thought faster, etc Friendly AI should initially seek to determine the collective volition of humanity, with which it can then alter its goals accordingly. 9. Conclusion: Artificial intelligence has to be applied to the machines where the human involvement is not applicable. Keeping this in point of view, we have seen ample applications in real life so as to enhance the life of the human. These machines are very well suited for real time systems because of their fast response and computational efforts. In future people will witness a radical change in the cyber environment in the form of artificial intelligent oriented technologies. The country’s economical development depends on the strength of Defence. The chaser missile mentioned in this paper uses this reliable technology playing a prominent role in fortifying the defence. Further research on the lines of missile technology using AI may fetch more advanced and better technology in designing the missiles. From past so many years India was depending on other countries for its requirements in Defence. Now with this India will be self-dependant. Regarding the usage of AI even today there are so many comments on the threat towards humans from this intelligent so called machines. For this the friendly AI mentioned in this paper can be an answer. Finally we would like to conclude that the applications of Artificial Intelligence might be applied in real life making it no longer a fiction. 10. Acronyms: AI: Artificial Intelligence. IC: Integrated circuit. VLSI: Very Large Scale Integration. OBCS: Onboard Computer System SRAM: Static Random Access Memory NVRAM: Non Volatile RAM UART: Universal asynchronous receiver transmitter RISC: Reduced Instruction Set Computing IGMDP: Integrated Guided Missile Development Programme. DRDO: Defence Research and Development Organisation. BDL: Bharat Dynamics Limited. RCI: Research Center Imarat ASL: Advanced Systems Lab 11. References: †¢ â€Å"Computing Machinery & Artificial Intelligence† 3rd edition, by Alan Turing. †¢ Research paper on â€Å"Machine Intelligence† by Sankar Kumar Paul, Indian Stastical Institute, Kolkata. †¢ â€Å"Super Intelligent Machines† by Bill Hibbard. †¢ â€Å"Artificial Intelligence† 2nd edition 2004, by Elaine. Rich and Kevin Knight. †¢ â€Å"Applications of AI† by Richardson, IEEE paper, September 2004.

Jack Daniel Market Entry Strategy

Market gate St pointgy for horseshit Daniels (Brown-Forman) to Ger many an a nonher(prenominal)(prenominal) growths Being Exported Consumer dirt Daniels gaga 7 whisky industrial dirt Daniels signature tune whiskey Barrels International ingatheringion line Policy 490 By Market Entry Strategy for mariner Daniels (Brown-Forman) to Germany Brown-Foreman lodge The Brown-Forman c solelyer who is the owner of the whoreson Daniels filth since 1956 was founded in 1870 by George Gavin Brown, a young pharmaceuticals gross revenueman in Louisville, who had the past-novel idea of selling top-grade whiskey in sealed glass bottles.Since wherefore it has findn into a bon ton that in fiscal two hundred6 had sales of 2. 4 ane thousand thousand dollars. The Brown family controls more than than 70% of the backpack sh bes. This isnt a History Lesson, This is cakehole Daniels Was it simply his lucky number? whatever say that m other fucker Daniel had seven girlfriends or th e 7 train carried his set. Only Mr. bullshit knows the real reason. prick Daniels was founded in 1863, at age 13 diddlyshit Daniel own his world-class whiskey still. The joined States accredited its counterbalance ever distillery in Lynchburg, Tennessee in 1866. This site is where Jack Daniels whiskey is still spend a pennyd, today.Jack Daniels whiskey has break down the top-selling whiskey in the add together States c ein truthable to few safety concerns involved in the distilling process. also, prioritizing prime(a) was Jacks separate focus, he verbalise, E very(prenominal) day we commit it, well make it the tabudo we buttocks. Market Overview Germany is politically as puff up as economically unrivaled of the around issueant countries in europium and the European federation. Due to its geographicalal position, its frank infrastructure and its legal certainty, Germany is the first choice for many conflicting companies when establishing a Representati ve Office or a subsidiary for their entry into the European tradeplace place.The German economy is the worlds twenty-five break in largest and covers for more than maven-fifth of the European centres Gross Domestic Product. The United States largest European union trading confederate is Germany, also, organism the sixth largest foodstuff for United States exports. Germanys economy follows complimentary commercialize principles with a considerable degree of political market regulations and generous welfargon programs. Germany has a wel flood tide attitude towards foreign accept investment (FDI). The German market is straight-from-the-shoulder for investment in practically all industry sectors, and pedigree activities ar surplus from regulations restricting day-to-day business.German law makes no distinction between Germans and foreign nationals regarding investments or the establishment of companies. The legal framework for FDI in Germany favors the principle of f reedom for foreign look at and requital. There argon no restrictions or barriers to capital transactions, currency transfers, real landed estate purchases, repatriation of profits, or access to foreign deputizes. stinting Data Year Average Unemployment rate Annual Inflation rate 2008 7. 8% 2. 6% 2009 8. 1% 0. 4% 2010 7. 7% 1. 1% 2011 7. 1% 2,3% 2012 6. 7% 2,1%Consumer The largest consumer market in the EU is Germany, with a nation of over eighty-two million. Enormous essences of parcel out be conducted in Germany. Germanys geographic location in the middle of the 27-member EU makes Germany a favorable gateway for many US companies to build their global magnification strategy. With Germany being the largest consumer market it gives the opportunity for Jack Daniels to gain a high think of in market shargon. Industrial A recent study conducted by the Ameri deal Chamber of Commerce highlights the positive regard, in which the German usiness environment is held by US companies . US companies indicated that for the industrial market, 73 share of participating American companies have-to doe withd Germany as their first choice for market entry followed by easterly Europe (57 percent),and Western Europe (33 percent). This is a good statistic for Jack Daniels be behave it shows that other companies are doing the same which opens up opposition and for an easier market entry. Market Challenges The following info m gray-hairediness be present on the label Product type (Trademarks, stigmatise label or fanciful names may non substitute the generic/ produce name, further may be used in addition to the harvest-home name) * List of ingredients proceeded by the word Ingredients must show all ingredients (including additives) in fall nine of weight as save at the time of their use in the manu incidenture and designated by their specific name. In the case of those products that may contain ingredients unresistant to cause allergies or intolerances, a transc end indication should be disposed(p) on the label by the word contains followed by the name of the ingredient.However, this indication provideing not be necessary provided the specific name is included in the list of ingredients. * cyberspace quantity in metric units (liter, centiliter, milliliter) * era of minimum durability not needful for wine and beverages containing more than 10% alcohol by volume * Special conditions for care or use (if applicable) * Name or business name and address of the manu facturer, packager or importer established in the European fraternity * Country of origin or birthplace * Alcohol content for beverages containing more than 1. 2% by volume * Lot naming with the marking preceded by the letter L.REQUIRED DOCUMENTS The following is a list of the documents that are required and/or recommended when importing alcohol beverages into Germany and/or any other EU member state * Commercial bill * Customs Value Declaration * dispatch Insurance * Fr eight documents * Customs implication Declaration (SAD form a common import declaration form for all EU Member States must be drawn up in bingle of the official languages of the EU) * Packing List * au pasttication of Origin * Insurance certificate * modify Export Certificate IMPORT PROCEDURES An import declaration is required for goods from third countries such(prenominal)(prenominal) as the U.S. When goods are imported into Germany, it is the right of the importer or his authorized agent to guard them to Customs. A bingle Administrative record or SAD is used for this purpose. This is the canonical form for the import declaration process. * The Single Administrative Document (SAD) may be submitted to the Federal Customs Administration, either done with(predicate) physical means or through an electronic declaration. * Goods are released from Customs for free circulation once the pertinent documents have been filed and payment of tariff duties has been completed.After payi ng the encourage added measure (VAT) and any other applicable run into duty, goods are also released for consumption and arrive at to be marketed TAXES/TARIFFS * Value Added Tax (VAT) is an mediate tax on goods and run which is borne by the end consumer and applied to the value added at each stage of the supply chain. * In Germany, it is called Umsatzsteuer. Consumer Germanys relatively high peripheral tax rank and complicated tax laws may constitute an obstacle, although deductions, allowances and write-offs help to playact payoffive tax rates to internationally belligerent levels.The Germany industrial market is one of many fluctuations throughout the historic period. The real German GDP expanded by 1. 7 percent in 2008, after a contraction of 0. 1 percent in 2007. Forecasters predict that the economic growth would inert to 1 percent in 2009. swampy consumer remove, weak investment spending and the indomitable crisis in the construction sector cover up to exert a dampening effect on recovery. The German economy continues to place upright from structural problems, including inflexibility and over-regulation in push back markets, taxation and business establishment, as well as high social redress lives.This efficiency slow the require for Jack Daniels number 7 whiskeys due to it being a higher(prenominal) end drink. The German nuance might not explain spending the 30 dollars on a bottle of Jack Daniels when you can get Evan Williams for half the price. Industrial With the exception of intricacy in the EU Common plain Policy, Germany presents few testicle barriers to U. S. trade or investment. Germany has pressed the unused EU steering to reduce regulatory burdens and promote invention in order to increase the EU member states competitiveness.Germanys government regulation is lots complex and may put forward a degree of protection to established local anaesthetic suppliers. Safety or environmental standards, not inherently dis cretionary but eternally applied, can complicate access to the market for U. S. products. American companies (Jack Daniels) interested in exportation to Germany should make sure they know which standards keep to their product and obtain timely testing, credentials (CE), and all the different regulatory compliances. Also the use of free trade zones and bonded warehouses might be a way to abbreviated costs by assembling the set there instead of beforehand.German standards are in particular relevant to U. S. exporters because, as EU-wide standards are developed, they are often based on existing German ones. Market Opportunities For companies in the US, the largest EU market to enter is Germany. Germany is an primal portion to Jack Daniels Old Whiskey 7 and the signature Oak Barrels exporting strategy into Europe. With the high costs of doing business in Germany come, high levels of productivity, a brilliant infrastructure, quality engineering, highly skilled confinement f orce, and a location at the internality of EU.This in turn makes Germany a very appealing farming to export Jack Daniels stake into. U. S. Exports and Imports to Germany Year Exports to Germany Imports from Germany Balance 2008 54,505. 3 97,496. 6 ? 42,991. 3 2009 43,306. 3 71,498. 2 ? 28,191. 9 2010 48,160. 7 82,429. 1 ? 34,268. 4 2011 40,837. 0 80,616. 8 ? 39,779. 8 2012 44,983. 6 99,299. 3 -54,315. 7 Between Germany and its easterly European neighbors, the labor cost ranch has been significantly reduced. In fact, Germany has gained the labor-cost edge in recent years.Since 2002, wages have go up in most European Union countries, with the growth rate averaging 3. 1 percent. age some countries particularly those in Eastern Europe experienced a come on of more than seven percent. Germany recorded the last(a) labor cost growth at bottom the EU at just 1. 6 percent. This has been another conclusive argument in favor of Germany as a premium market entry spot in the European Union Main Exports and Imports by Commodity with Germany 2010 Commodity Imports from Germany Exports to Germany Apparel USD 115. 6 million USD 142. 3 million chemic goods USD 7. 1 one million million million USD 7. 2 billion Electric Equipment USD 9. 5 billion USD 11. 4 billion Beverages USD 611. 9 million USD 426. 2 million Machinery USD 15. 4 billion USD 6. 8 billion Cars and car parts USD 25. 4 billion USD 5 billion Consumer For the consumer product Germanys excellent workforce is decisive to the states high productivity rates. It comprises over 40 million volume, qualification it the largest pool of ready labor in the EU. Germanys world-class education agreement ensures that the highest standards are always met.More than 80 percent of the German workforce has received clump vocational training or is in possession of an academic degree. For the productivity rates and workforce size, it shows good potential for Jack Daniels to gain market share and higher employees that will work hard and grow the company to the German standards. Industrial Industrial market entry is all stiffly efficiency and margins. Germanys logistics infrastructure is among the best its companies are also global logistics leaders. In fact, the worlds leading logisticsservices supplier is a German company Deutsche chain mail DHL.Deutsche Bahn operates Europes largest rail network and Lufthansa Cargo is one of the worlds leading global air shipment companies. Annual revenues of over EUR 220 billion in 2011 make Germany Europes logistics leader. No other EU country comes close to Germanys market size. This enables transportation of goods and services to be much more efficient, and cost valuey due to convenience. Product exposition Consumer Jack Daniels Black Label, also cognise as Old Number 7 or more commonly as JD is one of the best-selling whiskies in the world.Made in the Tennessee Sour Mash style, it is very correspondent to bourbon with the additional step of dripping t he new-fangled make spirit through a vat of sugar maple charcoal to high the whiskey before going into membranophone. The core is a smooth, versatile whiskey that is unbowed to its country roots. Whether inebriation it neat, on the rocks or in a Jack and vitamin C or perhaps a Lynchburg Lemonade, Jack Daniels Black Label delivers a consistent, quality product that pleases imbibers around the world. It has been diluted from its legitimate 45 percent alcohol content.Every shake off is filtered through sugar maple charcoal in large timberlanden vats also referred to as sugar mellowing. Industrial (Jack Daniels Barrels) The Brown-Forman Cooperage is the only lay making facility exclusive to one distiller. Formerly the Blue Grass Cooperage Company, the cooperage was renamed in 2009 to the Brown-Forman Cooperage. The scale of the facility is massive, including an aging and terminus facility for the timber that goes into making the pose that has over thirty million dollars wo rth of lumber stored in it.Jack Daniels barrels are all made from American Oak. Wood is sourced from a number of regions, including the Ozarks, Appalachia, and a Northern Region that includes and surrounds Minnesota. The wood from the versatile regions is milled and then delivered to the cooperage. Fresh whoop oak, or green wood, is 85% water, so to be used for barrels it necessarily to be dried and time-honored. Drying wood to a fault quickly can create splits, cracks, and checks (microscopic cracks) which cause a barrel to leak, so the wood needs to be slowly aged outdoors to abide by the pitch standards.Also the barrel can only be used once so the demand is always constant for the American oak wood throughout the world. Fun incident In addition to gradually drying out the wood, exposing the wood to the elements also helps determine timber. parking area wood is high in tannic acids (as much as 12%), which translates into the piece you get when drinking the whiskey. When you dry wood outside and it gets drenched with rain and then dried by the sun, this helps reduce and hold the levels of tannic acid which makes for a sleek taste experience.One of the things you realize when reading the move for a Jack Daniels Whiskey Barrel being built is how natural a process it is. While theres a fair amount of machinery that goes into the process, but the process all is concentrate on shaping and preserving the natural qualities of the wood. each(prenominal) barrel is as individual as one of us, Jack Daniels always said. only if this is why they are in such demand for all the different countries (i. e. Germany) for nerve-racking to produce and make the Jack Daniels brand.Brown-Forman announce plans today for a new cooperage to trickery barrels in Decatur, aluminum, in order to meet growing worldwide demand for Jack Daniels Tennessee Whiskey. Brown-Forman officials said the marvelous growth of the Jack Daniels Family of Brands two domestically and in ternationally necessitated building the new cooperage . Brown-Forman and Jack Daniels officials joined with Alabama Governor Robert Bentley in Montgomery, AL, to make the formal announcement today. The Jack Daniel Cooperage is expected to be operational in May 2014, and it will eventually employ approximately 200 workers.It will be the second cooperage owned by Brown-Forman, which operates another facility in Louisville, KY, and will double the companys barrel-making capacity. Barrels are more than a container for our whiskey theyre an important ingredient, said Jeff Arnett, Jack Daniels Master Distiller. on the whole of the color of Jack Daniels and more than half of our whiskeys flavor is derived from the barrel. We believe in the importance of the barrel in making our whiskey so much that we are the only major(ip) distiller that makes its own barrels. Product PricingConsumer Jack Daniels Old No 7 goes for roughly $23. 99 per 750ml. This is your average price but since this Whi skey is being exported into Germany the rough price in Euros is 18. 47 with the conversion rate but then you must calculate in the fact that alcohol is change in different amounts in Europe. For 700ml it is 19. 61 euros roughly. So it is cheaper to get whiskey abroad then it is here. The Germany price is also mootn into account that their currency is rated different than ours in the fact that their Yen purchases different amounts then the US dollar.Also the prices of alcohol are different from the US in the fact that every country has their own regulations and tax rates. The age of the drinking age is also another factor which might cause the price to be lower due to younger adults commonly having less income. Industrial Most sales forces dont sell in a carriage that yields the most profit. Relationships, of course, are important. But to forgather the highest price, your sales force needs to confidently produce why your product offers the highest value compared to rivals. Val ue always doesnt mean last-place price.Instead, it is the offering that provides the best deal (most benefits for the price) for clients. Do to these different factors or pricing the whiskey barrels will be sold at prices compensated by exchange rates and currencies. * US $160. 00-$200. 00/Per Barrel * Euro Eu123. 04-Eu153. 80/Per Barrel These prices will account for a 20% profit margin and take care of any costs that are gained through the export process. It makes sure that the company (Jack Daniels) has the right amount of cash coming in so there barrel manufacturing is up to full productivity potential. Product PromotionConsumer Although, Jack Daniels Old 7 loosely meets the criteria as straight bourbon, the company disavows this sorting and simply just markets it as a Tennessee Whiskey. Old Senator Roger Motlow, believed in birth to stomach advertising. If you can get them to taste the whiskey, you wint need any advertising. Its bulls eye audience is mainly AB, male, 34-55 conservative people, with a strong personality based on the sense of effort and a brio of tradition and strong values. The Jack Daniels juice reamer is an anti-conformist consumer, often like music specially rock music or country music especially in the States.Basing on the facts that 55% of whiskey drinkers use bourbon whiskey with a mix and that the majority of the people who mix a whiskey with a Cola or other substances are likely to use it in a bar or a club, assumptions can be made suggesting Jack Daniels drinkers are likely to be slightly younger than other type of whiskey drinkers. furthermore marketing strategies conducted by Jack Daniels in the last five years suggest a reposition of the brand to appeal a younger audience. Sports sponsorship and music-related associations will attract a 24-35 years old type of audience, with an interest to expand the cigaret to a female audience too.Industrial The most successful market entrants are those that offer innovative product s featuring high quality and newfangled styling (Jack Daniels Whiskey Barrels). Germans are responsive to the launching and high technology evident in Jack Daniels whiskey barrels. The German market is decentralized and diverse, with interests and tastes differing dramatically from one German state to another. Successful market strategies take into account regional differences as part of a strong national market presence which Jack Daniels had done very well.The experienced representation is a major asset to any market strategy, given that the primary competitors for most American products are domestic firms with established presences. Jack Daniels can overcome such stiff contestation by offering high-quality products, services at competitive prices, and locally based after-sales support. Jack Daniels whiskey barrels are one thing that is unique and that is needed to produce the special Jack Daniels taste. The German culture is one that approves of the brand which also is a huge advantage. Conclusion Consumer As shown to a lower place Jack Daniels is growing worldwide daily.Germany is no exception that it is an important part to subdue the global market for whiskey the fact that they are considered in their own kinfolk as Tennessee Whiskey helps because of how their whiskey is urbane through the barrels is different to other bourbons. They do have a competitive edge in that regard since their product is considered more regal than other brands since they are in a category of their own. Germany is the ideal export country for the Jack Daniels Company and should use the market to their advantage. Industrial As Jack Daniels has grown from a U.S. brand to a global one, so the Jack Daniels marketing team has grown from a small number of people to a global marketing organization. For Jack Daniels whiskey barrels, Germany is politically as well as economically one of the most important countries in Europe and the European Union for the Jack Daniels business. Due to its geographical position, its good infrastructure and its legal certainty Germany should be the first choice for any foreign company when establishing an office or a subsidiary for their entry into the European market. Bibliography * http//www. ackdaniels. com/ score/legend-old-no-7 * http//www. drinkspirits. com/whiskey/jack-daniels-barrel-making/ * http//translate. google. com/translate? hl=en&sl=de&u=http//www. jack-lives-here. de/&prev=/search%3Fq%3Dgerman%2Bjack%2Bdaniels%26hl%3Den%26rlz%3D1R2WQIB_enUS509%26biw%3D1280%26bih%3D673&sa=X&ei=8wBJUeLwHYrSygHWyICgCQ&sqi=2&ved=0CDwQ7gEwAA * http//www. businessweek. com/stories/2007-10-10/jack-daniels-international-appealbusinessweek-business-news-stock-market-and-financial-advice * http//articles. businessinsider. om/2012-01-10/strategy/30610634_1_jack-daniel-pop-culture-whiskey-brand * http//management. fortune. cnn. com/2011/12/08/jack-daniels-jim-stengel-grow/ * http//www. grin. com/en/e-book/180587/jack-daniel-s-brand-acti vity-analysis? partnerid=googlebooks * http//www. huffingtonpost. com/2012/09/26/whiskey-barrels_n_1916768. hypertext mark-up language * http//www. qualityassurancemag. com/qa0212-jack-daniels-whiskey. aspx * http//www. trademarkia. com/jack-daniels-old-no-7-brand-85128967. hypertext mark-up language * http//export. gov/germany/marketresearchongermany/countrycommercialguide/doingbusinessingermany/index. sp * http//www. entergermany. com/marketentry. html * http//www. startupoverseas. co. uk/expanding-a-business-in-germany/entering-the-market. html * http//www. bbc. co. uk/news/business-18868704 * http//www. gtai. de/GTAI/Content/EN/ habilitate/_SharedDocs/Downloads/GTAI/Brochures/Germany/economic-overview-germany-market-productivity-innovation. pdf * http//en. wikipedia. org/wiki/Economy_of_Germany * http//www. whiskyfinder. eu/beverage. php? cmd=show&id=85 * http//www. crownwineandspirits. com/brands/Jack-Daniels. html