Free Essays on Long Live Sport Adidas

Advertising Analysis Rough Draft â€Å"Long Live Sport.† You’ve just come home from a full day at school, put in a couple hours at work, and the last thing you want to deal with is the bombardment of television commercials. Instead of relaxing in front of a television and being persuaded to buy, buy, buy I pick up a magazine to help me wind down after a long day. In an attempt to not be subject to commercials, I hope that reading some articles in a magazine will avoid this. But even then the first chunk of a magazine is full of companies trying to tell you that something has to be wrong in your life and buying their product will fix it. Rolling Stone magazine recently ran an advertisement for Adidas apparel simply stating the phrase â€Å"Long Live Sport.† When glancing at this advertisement I don’t even realize that there isn’t a product being sold to me. The way the images are clustered together, without fluid movement between the scenes, your eye wanders all over it. Moving back and forth trying to take in everything that is being shown to me. Looking at this advertisement of two team mascots fighting forces me to remember cheering on my favorite team at a sporting event. Looking closer at this page I can see why I feel this way, it’s the constant Hornke 2 movement of my eyes. Without really focusing on one area for too long, it’s very similar to being at a game. The fact that even the two team mascots get into the action, defending their own team, and ultimately joining the action of a rivalry is humorous. Which is a good thing for an advertisement or commercial to make a consumer feel, you’ll remember it better that way. The colors depicted here are deep green, and navy blue which are popular team colors that can remind almost anyone of their favorite home team. This allows everyone to relate to the advertisement, and not feel left out. The team jerseys have red an... Free Essays on Long Live Sport Adidas Free Essays on Long Live Sport Adidas Advertising Analysis Rough Draft â€Å"Long Live Sport.† You’ve just come home from a full day at school, put in a couple hours at work, and the last thing you want to deal with is the bombardment of television commercials. Instead of relaxing in front of a television and being persuaded to buy, buy, buy I pick up a magazine to help me wind down after a long day. In an attempt to not be subject to commercials, I hope that reading some articles in a magazine will avoid this. But even then the first chunk of a magazine is full of companies trying to tell you that something has to be wrong in your life and buying their product will fix it. Rolling Stone magazine recently ran an advertisement for Adidas apparel simply stating the phrase â€Å"Long Live Sport.† When glancing at this advertisement I don’t even realize that there isn’t a product being sold to me. The way the images are clustered together, without fluid movement between the scenes, your eye wanders all over it. Moving back and forth trying to take in everything that is being shown to me. Looking at this advertisement of two team mascots fighting forces me to remember cheering on my favorite team at a sporting event. Looking closer at this page I can see why I feel this way, it’s the constant Hornke 2 movement of my eyes. Without really focusing on one area for too long, it’s very similar to being at a game. The fact that even the two team mascots get into the action, defending their own team, and ultimately joining the action of a rivalry is humorous. Which is a good thing for an advertisement or commercial to make a consumer feel, you’ll remember it better that way. The colors depicted here are deep green, and navy blue which are popular team colors that can remind almost anyone of their favorite home team. This allows everyone to relate to the advertisement, and not feel left out. The team jerseys have red an...

Biography of Miriam Benjamin, Inventor of Signal Chair

Biography of Miriam Benjamin, Inventor of Signal Chair Miriam Benjamin (September 16, 1861–1947) was a Washington, D.C. school teacher and the second black woman to receive a patent in the United States, given to her in 1888 for an invention she called a Gong and Signal Chair for Hotels. This device might seem to be a bit quaint, but its successor is still used daily- the flight attendant call button on commercial aircraft. Fast Facts: Miriam Benjamin Known For:  Second black woman to receive a patent, she invented the Gong and Signal Chair for HotelsBorn:  September 16, 1861 in Charleston,  South Carolina  Parents: Francis Benjamin and Eliza BenjaminDied:  1947Education: Howard University, Howard University Law SchoolAwards:  Patent number 386,289Notable Quote: From her patent application: The chair would serve to reduce the expenses of hotels by decreasing the number of waiters and attendants, to add to the convenience and comfort of guests and to obviate the necessity of hand clapping or calling aloud to obtain the services of pages. Early Life Benjamin was born as a free person in Charleston, South Carolina, on September 16, 1861. Her father was Jewish and her mother was black. Her family moved to Boston, Massachusetts, where her mother  Eliza hoped to give her children access to good schooling. Education and Career Miriam attended high school in Boston. She later moved to Washington, D.C. and was working as a schoolteacher when she received her patent for the Gong and Signal Chair in 1888. She continued her education at Howard University, first attempting medical school. These plans were interrupted when she passed the civil service exam and got a federal job as a clerk. She later graduated from Howard University law school and became a solicitor of patents. In 1920, she moved back to Boston to live with her mother and work for her brother, noted attorney Edgar Pinkerton Benjamin. She never married. Gong and Signal Chair for Hotels Benjamins invention allowed hotel customers to summon a waiter from the comfort of their chair. A button on the chair would buzz the waiters station and a light on the chair would let the wait staff know who wanted service. Her patent notes that this invention would serve to reduce the expenses of hotels by decreasing the number of waiters and attendants, to add to the convenience and comfort of guests and to obviate the necessity of hand clapping or calling aloud to obtain the services of pages. Anyone who has tried to get the attention of a waiter, especially when they have all seemingly disappeared into the woodwork, might wish this had become a standard in every restaurant. Patent number 386,289 was issued to Miriam Benjamin on July 17, 1888. Her invention received attention from the press. Miriam Benjamin lobbied to have her Gong and Signal Chair adopted by United States House of Representatives, in order to signal pages. The system that was eventually installed there resembled her invention. The Inventive Benjamin Family Miriam was not alone in her inventiveness. The Benjamin family made use of the education their mother Eliza valued so highly. Lude Wilson Benjamin, four years younger than Miriam, received U.S. Patent number 497,747 in 1893 for an improvement on broom moisteners. He proposed a tin reservoir that would attach to a broom and drip water onto the broom to keep it moist so it wouldnt produce dust as it swept. Miriam E. Benjamin was the original assignee for the patent. Edgar P. Benjamin, the youngest in the family, was an attorney and philanthropist who was active in politics. But he also received U.S. Patent number 475,749 in 1892 for a trousers protector, a clip to keep trousers out of the way while bicycling. Death Miriam Benjamin died in 1947. The circumstances of her death are not published. Legacy Benjamin was the second African-American woman to receive a United States patent, after Sarah E. Good, who invented the folding cabinet bed three years prior in 1885. Benjamins invention was the precursor to the flight attendant call button, a key tool for customer service in the airline industry. Sources Brodie, James Michael. Created Equal The Lives and Ideas of Black American Innovators. William Morrow and Co. Inc., 1993Mahoney, Eleanor. â€Å"Miriam E. Benjamin (1861-1947) BlackPast.†Ã‚  BlackPast, 14 Mar. 2019.Miriam E. Benjamin: African American Inventor. MyBlackHistory.net.